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White Papers

How to Reach New Prospects

In 2009, two strategies top for improving business profitability - acquiring new customers (44%) and customer retention (25%). Of these two tactical strategies, customer acquisition is vital to the survival of any business and includes all sales and marketing ideas used to acquire new customers.... More >>

How to Retain Existing Customers

Businesses looking for strong routes to promote profits and enhance revenues, usually end up with the “dynamic duo” of attracting new prospects and reducing expenditure. But when a more inviolable bottom line is a difficult goal, especially with the cost of new customer acquisition reaching heights, a third strategy—customer retention—has testified equally powerful.... More >>

 
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Smiles on Customers' faces
"PioneerMarketers is one of those rare companies that live up to our expectations in terms of providing the best integrated marketing solutions. ..." Dan Weber, Senior Marketing Analyst  More >>
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