Top 3 Ingredients to Proper Search Engine Marketing
Search Engine Marketing is considered to be the most effective way to generate traffic to your website. A lot is involved when it comes to search engine marketing. Although at times the entire process can be overwhelming & time-taking, but if taken one-step at a time then the job becomes much easier to handle. For this, you need to have a clear and detailed conception of all the key ingredients that involves search engine marketing.
In a nutshell, Search Engine Marketing is all about free website submissions and getting listed in different search engines. And the purpose? Simple, to bring in maximum number of visitors to your site and turn them into customers.
Search Engine Optimization is one of the most effective method used where search engine marketing is concerned. Through Search Engine Optimization (SEO) you can set your goal to get your site ranked in the top 10 in the search engines. To top it up, you don't even have to pay for the clicks you receive. This makes your ROI very high. Although it takes time to get top rankings but if you have a skilled SEO team working for you, your desired target can be achieved. And while you wait for the rankings, you can run PPC campaigns during the first year.
If you are looking for a simple way of search engine marketing, you can opt for Pay-per-click. It is also the most expensive and the least credible. Pay-per-click (PPC) enables you to pay for the placement of a one-line advertisement on a particular search engine – be it Google, MSN or Yahoo.
However, while doing PPC campaigns, you need to be extra cautious since most of the times you end up paying more than you had bargained for. Your competitors might fraudulently click on your advertisements just to hike up your budget and worsen your ROI. Experts say that PPC should be ONE of the marketing mediums used for search engine marketing and not the ONLY marketing medium.
One of the newest elements in the block is article marketing. It is new and it really works. All you need to do is write original and informative articles (of course, with topics that are related to your website) and submit them in different article directories. The article should contain a link to your website. Therefore, once the article is published, by just clicking on the link the reader can track it back to your site. Your article can also generate good ranking in different search engines more quickly than websites.
It is always safer to use a combination of all the key elements while you are into search engine marketing. Since your ultimate goal is to get ranked in the search engines and generate maximum traffic to your website, use these key elements strategically to your advantage and wait for conversion rates to increase.