I can see the
dirt, can you?
How to make your email list dirt-free
A smart, successful online marketer is one who has the sharp
eyes to see the tiniest dirt particle in an email list. Email
List is one such tool which demands a lot more attention and
management than any other. Reports say that 45--50 million
people change their email addresses every year. Hence, no
matter how authentic your list vendor is and how updated the
email lists are, it needs to be cleaned and all junks should
This article suggests some basic simple ways to make your
email lists dirt-free:
Take 1: Spell check
Before you start campaigning, don't forget to check the
typos in the email addresses. For example, .con or .cmo instead
of .com; .ni for .in; 2 for @; ,com for .com. Correct all
these for better results.
Take 2: Remove the hard bounces
It is crucial to keep a check on the bounces once an email
campaign has been rolled out. Generate a report on failure
deliveries, hard or soft, why it happened, etc. Later, delete
all the hard bounces and try another campaign strategy for
the soft ones.
Take 3: Keep an eye on open and click-through rates
Keep a track on the open and click-through rates of your
email campaigns. If the graph is going downwards it means
your email lists are not in a healthy state. Simply remove
Take 4: Act fast to Unsubscribes
As per the CAN-SPAM law an unsubscribe request has to be
attended within 10 working days. Email marketers and ESPs
has to follow this strictly. Remove all those prospects who
chose to unsubscribe.
Remember that your prospects might get frustrated with your
unsolicited mails or might not recognize you if they subscribed
for your mails some 5 months back. Make sure that you email
lists are clean and contain only opt-in email addresses.