Marketing Advertising Consultant   Toll-free : +44 (0)800 097 4184  | Sitemap | Login   
Marketing Consultant
Marketing Consultant
Home >> Articles >> How to get heard in a crowd of online marketers
picture

Sorry! But John couldn't hear you


How to get heard in a crowd of online marketers

Online marketers cannot survive if they are not seen and heard by their customers and would-be customers (target prospects). Good content is the most trusted magic stick for demand generation (DG) and lead prospecting/hot leads (HL). It is the content that can impress and convince the visitors to decide whether to subscribe or not. It is the content that builds trust in your prospects to purchase from you. Article writing, press releases, web blogs and comment posting, whitepapers, micro sites etc are some of the effective tools to get yourself heard.

The tough competition and the cost-cutting steps should not hamper marketers from spending on content management, which ultimately leads to demand generation. Given below are the best ways to get heard in a crowd and why it is so important:

A+ P+ B+ W+M = DG + HL

Article writing (A)

A well-written, information-rich article plays a vital role in building trust among your prospects. Keep feeding the “Knowledge” base of your website with quality articles on a regular basis.

Press releases (P)

Press releases are among the most searched collaterals; it is popular among journalists, prospects, and anyone who wants to know about your products and services. Press releases on a regular basis keeps your website popular among the search engines and net users.

Web Blogs and comments (B)

Corporate blogs are changing the destinies of SMEs. A small 5-employee firm to Fortune 500 companies are taking advantage of corporate blogs. Keep updating your blog with fresh, information rich content. Another thing is posting comments on popular blogs with your blog's link.

Whitepapers (W)

Whitepapers play a vital role in online marketing promotions. Today, customers spend more time on research before making any purchase. Information stuffed, interesting whitepapers give an opportunity to grab the attention of your visitors and prospects. This in turn builds trust.

Microsites (M)

Microsites are a good way to talk about your latest offers targeting different prospects. Such sites have less content (but impressive and lucrative) than the parent website.

Online marketers should not forget that content is the face of every online business. More prettier and popular it is, more people will be attracted. No matter how good your product and services are, if it fails to reach those who are looking for it, then it is worthless.

 
Marketing Consultant
Smiles on Customers' faces
"PioneerMarketers is one of those rare companies that live up to our expectations in terms of providing the best integrated marketing solutions. ..." Dan Weber, Senior Marketing Analyst  More >>
Don't miss our Online Seminar
Marketing Consultant
Marketing Consultant
Marketing Consultant
Protected by Copyscape Original Content Check